The Challenge Now in the fifth year of partnership with Salesforce, year after year the programme really moves to align with the brand’s strategy. With this year’s primary focus on facilitating quality, high-level engagement with senior marketing leads in the UK, every touch point of the 2019 campaign needed to drill back to this. The […]
The Challenge Throughout 2019, a number of our Xeim brands partnered with The Fifth, a full-service influencer marketing agency on a mission to do things differently. The client’s aim was to engage with brands that would benefit in elevating their influencer strategy into a multi-channel approach, by demonstrating the great business outcomes and results they deliver. The […]
The Challenge To develop a landmark piece of research, and supporting content, to position Zone and Cognizant as experts in the customer experience space and provide a “CMO pivot” to Cognizant’s traditional CIO/CTO audiences. The Method In summer 2018, an Xeim brand, Econsultancy, worked with Zone and Cognizant on a one-of-a-kind research project to highlight […]
The Challenge In 2018, a number of our Xeim brands partnered with Facebook and Instagram. The aim of this partnership was to find ways to engage and inspire the creative and marketing community. We wanted to show those working in marketing the benefits of both platforms when it came to driving really great business outcomes. […]